THE BEGINNINGS OF SEGURA ON THE TRACK
Founded in Nîmes in 1967 by brothers Jacques and Michel Segura, the French brand Segura dresses the riders of the world motorcycle speed championship, the Continental Circus.
The racing suits become its emblem, worn by renowned riders such as Jacques Bolle, Jean Louis Guignabodet, and Christian Sarron.
It then specializes in clothing for motorcyclists, filling a gap in suitable equipment.
A STYLE THAT DRESSES YOU EVERY DAY
With its unrivaled expertise in leatherwork, SEGURA distinguished itself upon the arrival of its competitors with this distinctive characteristic.
Sporting an authentic neo-retro style, this trait emerges in each of the brand's collections, thus offering the possibility to equip all motorcycle enthusiasts with style.
A NEW TURNING POINT FOR SEGURA
SEGURA is undertaking a bold reorientation by setting its sights on more ambitious horizons, aiming to captivate motorcycle enthusiasts even more strikingly by offering ever more refined materials, as well as a range of products that stand out more, adapted to various styles of motorcycling.
This transition aspires to truly embody a lifestyle in the image of SEGURA, notably with the appearance of playlists adapted to the different modes of motorcycle use by users.
Multicolumn
THE STYLE SEGURA
The unique aesthetics of SEGURA are nourished by individuality and tradition.
Our research department, rich with half a century of expertise, is dedicated to pushing technical boundaries to imagine new solutions.
We strive to design distinctive outfits for women and men, combining functionality and visual appeal.
Each model is meticulously designed for a perfect fit, each piece of equipment is designed to ensure optimal safety and embody a design perfectly in harmony with current trends.
The SEGURA style celebrates elegance and passion for motorcycles.
OUR VALUES
Within SEGURA, a passionate team of motorcyclists animates our convictions.
Our commitment focuses on creating excellence outfits designed for the man with certain refinement.
Our principles are anchored in the relentless pursuit of excellence, whether in performance, design, or pleasure.
Our attachment to innovation, both in material choices and in cuts and finishes, guides us.
Our drive is based on the constant exploration of new technical perspectives, allowing everyone to enjoy the freedom to express their unique style while celebrating the very essence of biker style.
