SEGURA, THE ESSENCE OF STYLE
SEGURA'S CIRCUIT DEBUT
Founded in Nîmes in 1967 by brothers Jacques and Michel Segura, the French brand Segura dresses the riders of the world motorbike speed championship, the Continental Circus.
The racing suits became its trademark, worn by such famous riders as Jacques Bolle, Jean Louis Guignabodet and Christian Sarron.
The company then specialised in clothing for motorcyclists, filling a gap in the availability of suitable equipment.
A STYLE THAT DRESSES YOU EVERY DAY
With its unrivalled expertise in working with leather, SEGURA set itself apart from its competitors with this distinctive feature.
With its authentic neo-retro style, this feature is evident in each of the brand's collections, offering the opportunity to equip all motorbike enthusiasts with style.
A NEW DIRECTION FOR SEGURA
SEGURA is undertaking a bold reorientation, setting its sights on more ambitious horizons, with the aim of captivating motorbike enthusiasts in an even more striking way, offering ever more refined materials and a range of products that stand out even more, adapted to the various styles of motorcycling.
This transition aims to truly embody a lifestyle in the image of SEGURA, notably with the appearance of playlists adapted to the different ways in which motorcyclists use their bikes.
OUR MISSIONS
CONSTANT INNOVATION
At SEGURA, innovation is our compass. Our mission is to constantly push the technical boundaries to create motorbike equipment that combines performance and safety, offering every rider an uncompromising experience.
UNIQUE EXPRESSION
Our commitment is to allow every rider to define their own style. We create "for Him and Her" outfits that combine aesthetics and functionality, allowing everyone to express themselves authentically through their passion for motorcycling.
ENCOURAGING MOTORCYCLISTS TO LIVE THEIR PASSION TO THE FULL
Our primary aim is to encourage motorcyclists to live their passion to the full. We do this not only by creating products that provide protection, but also by encouraging riders to cultivate their love of motorcycling. It's our job to offer equipment that enhances the exhilaration of every ride.
THE SEGURA STYLE
SEGURA's distinctive aesthetic is based on individuality and tradition.
Our research department, with half a century of expertise, is dedicated to pushing back technical frontiers to come up with new solutions.
We strive to design distinctive women's and men's outfits that combine functionality with visual appeal.
Each model is meticulously crafted for an impeccable fit, each piece of equipment is designed to ensure optimum safety and embody a design in perfect harmony with current trends.
SEGURA style celebrates elegance and passion for motorcycling.
OUR VALUES
At SEGURA, a team of passionate motorcyclists drives our convictions.
Our commitment is focused on the creation of excellent outfits designed for men with a certain refinement.
Our principles are rooted in the relentless pursuit of excellence, whether in performance, design or pleasure.
We are guided by our commitment to innovation, both in our choice of materials and in our cuts and finishes.
Our drive is based on the constant exploration of new technical perspectives, allowing everyone to enjoy the freedom to express their unique style, while celebrating the very essence of biker style.