NEW SEGURA BRAND IMAGE

The Segura brand was born in the 70s, an era of legendary races that marked generations. Segura has kept its stylistic codes from that era, and these have marked all its clothing collections.

Today Segura is proud to announce the launch of its new brand identity. The change marks a decisive turning point for Segura, reflecting its ongoing commitment to innovation, quality and the exceptional experience it offers its loyal motorcycling community.

Over the years, Segura has built an unrivalled reputation in the motorbike industry for offering products that combine aesthetics, style, comfort and safety. Segura's new brand identity represents a natural, yet bold, evolution of these core values. It embodies the perfect fusion between the brand's rich heritage and its resolutely forward-looking vision.

"Our new brand identity is much more than just an aesthetic change. It embodies our passion for motorcycling and style, as well as our desire to create unforgettable experiences for our customers," says David Berger, Artistic Director at Segura. "As we embark on this new chapter, we'd like to say a big thank you to our motorcycling community, who we hope will be as excited as we are and enjoy following us down this new road.

You can discover this new brand identity through the new autumn/winter 2023 collection.