Events and news
not just riders: the spirit of segura on the road and in life
With its new campaign "Not Just Riders", SEGURA offers more than just a collection: a true manifesto. Designed for those who live motorcycling as a lifestyle, this statement highlights multiple, free, and bold personalities. Because at SEGURA, we are not just motorcyclists: we are also artists, tattooists, or bartenders in the saddle and in everyday life.
Through lifestyle visuals and boldly styled pieces, the Spring-Summer 2025 collection combines vintage elegance and technical innovation. An invitation to embody the passion for motorcycling with style, character... and freedom.
SEGURA TAKES A NEW TURN WITH ITS NEW BRAND IMAGE
The brand SEGURA evolves from the racing world to modernity. Always looking to the future, our teams have always been able to anticipate the fashion waves of motorcycle equipment with leather products, then textiles, and innovating by offering the first blouson made from recycled plastic bottle fibers. Today, the brand looks to the future to offer you equipment with even more style, protection, but above all... A lifestyle at SEGURA.
SEGURA COMMITS!
A brand strong in its experience and know-how, SEGURA has always thought about innovative ideas to offer comfortable, technically advanced equipment at the cutting edge of the latest innovations. To do this, SEGURA commits to adding another string to its bow and being able to offer products designed with the aim of reducing our environmental impact. Production procedures, new products made from recycled fibers, accompanied by certifications: SEGURA pulls out all the stops to always improve!
