HALL : 9
STAND : 154
Total immersion in the world of SEGURA trendswith free tickets to EICMA!
Unrestrained Style, unlimited Innovation.
Every year, EICMA (Esposizione Internazionale CicloMotociclo e Accessori) brings together
motorcycle enthusiasts and the biggest brands in the motorcycle world in Milan.
A true global benchmark in the sector, this show is the unmissable event for innovations, new technologies and styles that are shaping the motorcycles of tomorrow.
In 2025, SEGURA will once again be present to share our passion for the road, our commitment to safety and our unique vision of contemporary, urban biker style.
From 4 to 9 November 2025, come and meet us in Milan!
Enter our competition to win your Passes and be the first to:
- Discover a preview of the new collections, designed to bring the latest styles to motorcycle gear.
- Meet our teams and discuss creative audacity and how we combine lifestyle and technical performance.
- Try on the key pieces from the upcoming collection, offering a ready-to-wear look with certified safety.
Where tofind us at EICMA?
HALL : 9 - STAND : 154
Dates: 4 to 9 November 2025
More than just an exhibition, it'sa way of life.
Our presence at EICMA is more han just an exhibition, it’s an opportunity to affirm our commitment to the global motorcycling community, in line with our “Not Just Riders” manifesto:
- To present our new technical collections and innovations, with a focus on fashion, lifestyle and urban style.
- To interact directly with you, the motorcyclists who are looking for distinctive style that reflects who you are, both on the motorbike and in life.
- To strengthen our international presence as a benchmark for ready-to-wear motorcycle gear.
- And, of course, to celebrate our shared passion for two wheels and self-expression! Our mission remains the same: to allow you to express who you want to be, riding in style and safety.
Our mission remains the same: to enable you to express who you want to be, riding in style and safety.
