"NOT JUST RIDERS" – THE MOTORCYCLE AS A WAY OF LIFE
At SEGURA, we have always seen the motorcycle as much more than a means of transport. It is an extension of oneself, a way of being in the world: a little rebellious, often free, always demanding. This vision, we wanted to translate it into a campaign that resembles us: "Not Just Riders".
A NEW GENERATION OF RIDERS
Today's rider is not a caricature. He is not stuck in a time or a role. He lives multiple lives, juggles his passions, his creativity, his desire for escape and his anchoring in the city. And he wants to be able to express everything, including in what he wears.
It is this freedom that Not Just Riders celebrates: a tribute to those who take the road without leaving their personality on the roadside. Those for whom the motorcycle is not just a passion, but a lifestyle in its own right.
EQUIPMENT DESIGNED FOR INTENSE LIVING
To accompany these modern bikers, our new Spring-Summer 2025 collection is inspired by the raw elegance of the 70s, the bold lines of the 80s, and the technical materials of today. The result? Pieces designed for riding... and for staying.
Take the blouson SUNNY: a piece with a bold design, between a cropped denim jacket and a workwear spirit. It catches the eye while offering optimal riding comfort thanks to its Denim Cordura Hyper Stretch fabric. Or the blouson ROMEO and LADY ROMEO, which take on the retro codes of SEGURA with a flattering cut, premium leather finish, and discreet yet effective protection.
Each piece in the collection meets a double requirement: express a strong style and offer a high level of protection. Because yes, you can ride with highly secure equipment without compromising on style.
RIDE, BUT NOT ONLY
"Not Just Riders", is also a way of saying that the road does not define everything. What matters is the spirit with which you take it. Some of our clients are musicians, baristas, tattoo artists, craftsmen, or photographers, while others work in offices. They all share a desire for authenticity and freedom. And it is for them that we create.
At SEGURA, we don't just equip bikers. We accompany personalities. Those who want to wear a blouson as beautiful as a city garment. Those who love the smell of leather but also appreciate a well-thought-out cut. Those who want to be able to get off their bike without having to change to go for a coffee, work, or meet friends.
SEGURA, BY YOUR SIDE FOR OVER 50 YEARS
For more than half a century, we have been developing a unique French expertise, at the crossroads of style, technicality, and motorcycle culture. This new collection reflects our history, but also our constant desire to reinvent ourselves. For you. For your freedom. For your style.
